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An Artist Planning Guide to the Year Ahead

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After the (hopefully busy) holiday rush of sales, commissions and other activities, all artists should start thinking creatively about the year ahead. There’s plenty to arrange, sign up for, or design months in advance. Some exhibitions can be planned years in advance. We will still aim for 2024.

Plan your visit to an exhibition

No artist should miss an exhibition. You can attend local shows to meet your peers and see what they’re up to. This is an opportunity to meet your peers and see what they are up to. Make connectionsIn the art world. Join as many guest lists and attend the opening night to meet all the important figures.

Since COVID-19 museums have become experts at creating virtual tours. There is no excuse. Pour yourself a cup of coffee and visit virtual events in 2024.

Sign yourself up for the Museum of Modern Art’s Virtual tours. There are a series of curated events that look at the works in their collection. These events include expert guides.

Open Studio: How to set up your studio

The best part of attending open studio events is meeting local artists and buying their work. These are expensive events that can take months to plan. Search for open studiosYou can search for events in the UK that you are interested in. Some are entirely geographical, but some might focus on a wider area in a specific medium, such as Devon’s Drawn to Valley, which combines an open studio and the power joint marketing with an eagerly anticipated open show in Novembre and year-round peer assistance.

Open studios make them accessible to everyone. The majority of events are held in studios. This can be anything from a professional studio complex, to a garden shed, or nook in your kitchen. Many artists have a home studio, or they exhibit outside.

You can find open studios in your area by using social media. If none are taking place in your area, you can plan your own.

Plan your marketing themes

Regular updates are essential to your website content. Plan around the big events that occur every year. Your work may be suited to the seasons if you paint landscapes, flora, and fauna. For crafters, there may be big holidays to prepare for; jewelry makers should already be planning for Valentine’s Day, for example. If you are a garden sculptor, your season of business will be spring. This is when we all look out to our outdoor spaces and sigh. You will need at least a few months to prepare the content (and possibly longer to create the artwork), so it is important to plan ahead.

Planning for awareness days and national holidays is easy. Some connections may be easy while others could be tricky. More information can be found in our article on social media planning.

It’s easy to sit in our studios painting, sculpting and making and forget about the outside world. Art styles and media change just as fashion does. Visit exhibitions and read about them. latest art trendsBlog about it.

Pantone released Peach Fuzz, its color for the year. Since several months, the color has been used in fashion and homewares. If it fits your style, you might consider using it in your artwork. Mentioning the trends online and adding a couple of hashtags will attract viewers.

Plan your blogs

This is the perfect time to plan out what you will blog about and when. Remember to keep a Great blogIt’s not just about selling work. It should also include fascinating facts and a how-to guide. A workshop on how you can use color, paint portraits or give a digital tour of a show will help to build your profile.  

Refresh your focus

camera-on-a-tripod-in-set-up-outdoors-in-natural-light
Outdoors, camera on tripod set up in natural light

You should refresh your photography at least one time a year. You will see that your work evolves, and you cannot continue to add new work via a smartphone camera. Grab a tripod, a DSLR camera and a blank wall. Then start snapping. Check out our tips. Photographing your artwork.

Update your portfolio

Galleries plan their exhibitions a minimum of a year in advance. Prepare a professional art portfolioVisit local galleries that have recent work. Include high-quality photography of some large pieces and others smaller ones. You should also have an updated CV. Many galleries sell smaller prints and greeting cards, so print a few to leave with the gallery.

Expand your brand

Create gateway pieces. There will always be only a small number of people who can afford to buy a large sculpture or painting. These are smaller, cheaper pieces that people will be more likely buy on a random basis. It may eventually lead to the sale a larger piece. Consider creating a series of “studies” alongside your major work that can be offered for sale at lower prices. These works should be different from your major work because they will be cheaper. This can mean size but also scale. Landscape artists, for example, can create detailed studies of flora and fauna within a landscape. If you are a sculptor, a similar rule applies.

You should consider if you paint in a particular geographic area. Abstract artists are increasingly transferring vibrant colors onto rugs, homewares and other small items. Prints and greeting cardsYou can make a lot of money with these. Use them as an opportunity to market and perfect your technique. Scan and print your workFor ultimate wow factors that could bring buyers back for larger purchases.

Plan your financial future

women writing a blog post on her computer

You’ll need a simple plan to help you turn your hobby into an enterprise. This will include incomings and expenses, as well any other investments that you make. A plan should include future forecasts and any anticipated expenses (such as buying refreshments for a studio opening or an open-studio event).

When you visit, only buy what you need. Art supply shopsTake time to think about what you want versus what you need.

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